Note that in each case the idea is to write a plan that serves just the needs of moment. The marketing plan examples linked above show how the same company begins its marketing program with a simple action plan and then expands its plan and activities. Click here to see a PDF of a Standard Marketing Plan outline for the same company. It includes the most detail, and breaks each task down into smaller steps for you to plan your marketing actions in detail.
#Marketing plan pro palo alto software software#
The software has several outlines to help you tailor your marketing plan. The Standard Marketing Plan walks you through all the steps of the Duct Tape Marketing System. Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. Click here to see a PDF of a Basic Marketing Plan outline for the same company. You can Switch to the Standard plan later when you need to expand your marketing activities. You can start here, including such topics as internal Marketing Training, drafting your Marketing Materials, and more. The Basic Marketing Plan is a modest marketing plan for the people who don’t have the time, or the need for an extremely detailed plan. Click here to see a PDF of a 30 Minute Marketing Plan outline. It lets users who are already familiar with the Duct Tape Marketing System briefly summarize the main sections of the marketing action plan. It is a good way to document your thinking, or just get started. The 30-Minute Marketing Plan offers just the basics, a very simple plan that you can get done quickly. Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization. You add detail or take it away to suit your needs. The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents.